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	<title>Comments on: Publishing 2.0 article on Media 2.0</title>
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	<link>http://kidsallright.com/2006/04/27/publishing-20-article-on-media-20/</link>
	<description>but don&#039;t you get your hopes up high.  a blog by cody simms.</description>
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		<title>By: Kuz</title>
		<link>http://kidsallright.com/2006/04/27/publishing-20-article-on-media-20/#comment-28</link>
		<dc:creator>Kuz</dc:creator>
		<pubDate>Thu, 27 Apr 2006 18:04:04 +0000</pubDate>
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		<description>Bad news for Madison Ave then. They don&#039;t know which 50% works or not either, but they&#039;re making commission on the 100%. If companies finally know which marketing initiatives result in click-throughs and sales, they&#039;ll probably spend their budgets more wisely. Demand for those high $$ Super Bowl ads will decrease, and big ad firms will lose out big time.</description>
		<content:encoded><![CDATA[<p>Bad news for Madison Ave then. They don&#8217;t know which 50% works or not either, but they&#8217;re making commission on the 100%. If companies finally know which marketing initiatives result in click-throughs and sales, they&#8217;ll probably spend their budgets more wisely. Demand for those high $$ Super Bowl ads will decrease, and big ad firms will lose out big time.</p>
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